Privacy Policy

WICHITRACO PRIVACY POLICY

Last Updated: September 27, 2026

This Privacy Policy explains how WichitraCo (“WichitraCo,” “we,” “us,” or “our”) collects, uses, stores, and shares personal information when you visit our website, purchase our products, create or use a customer account, contact us, or otherwise interact with our website and services.

WichitraCo operates an online store offering art prints, posters, canvas products, framed canvas products, and related products to customers internationally.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with our website, we may collect the following types of information.

Information You Provide to Us

When you place an order, create a customer account, contact us, subscribe to communications, or otherwise interact with our website, you may provide information including:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

  • Customer account information

  • Order and purchase details

  • Product preferences or other information you voluntarily provide

  • Information provided when contacting customer support

  • Any other information you voluntarily provide to us

Payment Information

Payments made through our website are processed through third-party payment service providers, including Razorpay.

We may receive information necessary to confirm and fulfill your order, such as payment status, transaction reference, payment method, and other limited transaction information.

We do not intentionally store complete credit card or debit card numbers on our own systems when payment processing is handled by Razorpay or another payment provider.

Razorpay may collect and process payment and transaction information in accordance with its own privacy practices and applicable laws.

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically through Shopify, cookies, pixels, analytics technologies, and similar technologies.

This information may include:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Pages viewed

  • Products viewed

  • Referring website or source

  • Date and time of visits

  • Approximate location based on technical information

  • Website interactions and usage information

  • Shopping cart and checkout activity

  • Other technical or usage information

The specific information collected may depend on your browser, device, privacy settings, consent choices, and the services or technologies active on our website.

2. HOW WE USE YOUR INFORMATION

We use personal information only as reasonably necessary to operate WichitraCo and provide our products and services.

This may include using information to:

  • Process and fulfill orders

  • Process payments

  • Arrange product production and fulfillment

  • Arrange shipping and delivery

  • Provide customer support

  • Communicate with you about your orders

  • Respond to questions, requests, and inquiries

  • Manage customer accounts

  • Maintain business and transaction records

  • Improve our website, products, services, and customer experience

  • Understand website traffic and usage

  • Detect and prevent fraud, abuse, unauthorized activity, and security issues

  • Send marketing communications where permitted and where required consent has been provided

  • Measure marketing and advertising performance

  • Comply with applicable legal, tax, accounting, and regulatory requirements

  • Enforce our terms, policies, and agreements

  • Protect the rights, property, safety, and security of WichitraCo, our customers, and others

Where applicable law requires consent for a particular use of personal information, we will obtain consent before carrying out that processing.

3. SHOPIFY AND WEBSITE TECHNOLOGIES

Our website is operated using Shopify, which provides the ecommerce platform and infrastructure used to operate our online store.

Shopify may process information relating to visitors and customers as necessary to provide its services to us and to operate features of the Shopify platform.

Our website may also use Shopify cookies, pixels, analytics technologies, and other technologies necessary for website functionality, security, analytics, personalization, and marketing.

Shopify provides privacy controls that may allow customers and visitors to manage certain privacy preferences, including cookie consent and data-sharing choices, depending on their location and applicable law.

We may also use third-party applications or services integrated with Shopify. The information available to those services may depend on the functionality of the application and the permissions granted to it.

4. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies and similar technologies to operate, secure, analyze, and improve our website.

Cookies may be used for purposes including:

  • Keeping the website functioning properly

  • Remembering preferences

  • Maintaining shopping cart and checkout functionality

  • Processing orders

  • Understanding website traffic and usage

  • Measuring marketing performance

  • Improving website functionality and user experience

  • Supporting advertising and remarketing where applicable

Some cookies may be placed or managed by Shopify or third-party services integrated with our website.

Depending on your location and applicable law, you may be asked to provide consent before certain non-essential cookies, pixels, analytics, or marketing technologies are activated.

You may also be able to control cookies through your browser settings and, where available, through the privacy controls provided on our website.

Please note that disabling certain cookies may affect the functionality of our website.

5. ORDER FULFILLMENT AND PRINTIFY

WichitraCo uses Printify as a print-on-demand production and fulfillment service provider.

When you place an order, we may provide Printify and relevant production partners with information necessary to produce and fulfill your order.

This may include:

  • Customer name

  • Email address

  • Phone number

  • Shipping address

  • Order details

  • Product and personalization information, where applicable

Printify may process customer information on behalf of WichitraCo for purposes including product production, order fulfillment, and delivery.

Printify and its relevant production or fulfillment partners may process information in countries other than your country of residence.

6. PAYMENT PROCESSING

Payments made through our website are processed through Razorpay.

Razorpay may process information necessary to process payments, verify transactions, maintain payment security, prevent fraud, and provide payment services.

We do not intentionally store complete payment card information on our own systems when such information is processed by Razorpay.

Payment processing may also be subject to Razorpay's own privacy policy and terms.

7. SHIPPING AND DELIVERY

To fulfill and deliver your order, we may share relevant customer information with production, fulfillment, shipping, courier, and delivery providers.

This information may include:

  • Name

  • Shipping address

  • Phone number

  • Email address where necessary

  • Order details

We provide only the information reasonably necessary for the relevant provider to produce, fulfill, ship, or deliver your order.

8. MARKETING AND EMAIL COMMUNICATIONS

We may use your email address to communicate with you about your orders, transactions, customer service requests, and other necessary service-related matters.

Where permitted by applicable law and where required consent has been provided, we may also send promotional communications such as:

  • New product announcements

  • Product launches

  • Offers and promotions

  • WichitraCo updates

  • Newsletters

  • Other marketing communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link provided in the email or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related communications regarding your orders or account.

9. ANALYTICS AND ADVERTISING

We may use analytics and advertising technologies to understand how visitors interact with our website, measure the performance of our marketing, improve our advertising, and reach relevant audiences.

These technologies may include services provided by third parties such as analytics, advertising, social media, and marketing platforms.

Such services may use cookies, pixels, identifiers, or similar technologies to collect information about website activity, subject to applicable privacy settings and consent requirements.

The specific analytics and advertising services used by WichitraCo may change from time to time as our website and marketing activities develop.

Where required by applicable law, we will seek the necessary consent before using technologies for analytics, personalization, or advertising purposes.

10. INFORMATION SHARING

We do not sell customer personal information for money.

We may share personal information only when reasonably necessary to operate our business, provide our products and services, or comply with legal obligations.

Shopify

Shopify provides the ecommerce platform used to operate our website and may process customer and website information as necessary to provide its services.

Razorpay

Razorpay processes payments and related transaction information on our behalf.

Printify and Fulfillment Partners

Printify and relevant production partners may process customer information to produce and fulfill orders.

Shipping and Delivery Providers

We may share relevant information with shipping, courier, and delivery providers to deliver purchased products.

Analytics, Marketing, and Advertising Providers

Where applicable, we may share or allow access to certain information with analytics, advertising, marketing, and technology providers to measure website activity, improve our services, and conduct marketing activities, subject to applicable privacy requirements and consent choices.

Legal Requirements

We may collect, use, retain, or disclose personal information when reasonably necessary to:

  • Comply with applicable laws

  • Respond to lawful legal or government requests

  • Comply with tax and accounting obligations

  • Enforce our agreements and policies

  • Prevent fraud or illegal activity

  • Investigate security incidents

  • Protect our rights, property, customers, or others

Business Transfers

If the business operating WichitraCo is involved in a merger, acquisition, restructuring, sale of assets, financing, or similar business transaction, personal information may be transferred as part of that transaction where permitted by applicable law.

11. INTERNATIONAL DATA TRANSFERS

WichitraCo sells products internationally.

Shopify, Razorpay, Printify, shipping providers, technology providers, and other service providers we use may operate or maintain systems in countries different from the country where you live.

As a result, personal information may be transferred to, stored in, or processed in other countries.

Where required by applicable law, we will take appropriate measures for international transfers of personal information.

12. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

This may include retaining information for:

  • Processing and fulfilling orders

  • Providing customer support

  • Maintaining customer and transaction records

  • Accounting and tax requirements

  • Fraud prevention and security

  • Resolving disputes

  • Enforcing agreements

  • Complying with legal and regulatory obligations

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal and regulatory requirements.

13. DATA SECURITY

We take reasonable administrative, technical, and organizational measures to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

14. CUSTOMER ACCOUNTS

Our website may allow customers to create an optional customer account.

Creating an account is not necessarily required to place an order where guest checkout is available.

Customer account information may be used to provide features such as:

  • Viewing order history

  • Managing account information

  • Managing saved addresses

  • Accessing order information

  • Providing a more convenient checkout experience

Customers may contact us regarding their account or personal information using the contact details provided below.

15. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include rights to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Request restriction of certain processing

  • Object to certain processing

  • Withdraw consent where processing is based on consent

  • Request information about how your personal information is used

  • Request information about certain third parties with whom information is shared

These rights may be subject to applicable legal limitations and exceptions.

To make a privacy request, please contact us using the contact information below.

We may need to verify your identity before completing certain requests.

Where applicable, you may also have access to privacy controls provided by Shopify, including cookie and data-sharing preferences.

16. CHILDREN'S PRIVACY

Our website is not directed to children under 18, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us at info@wichitra.com and we will delete it.

17. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to third-party websites, services, social media platforms, payment services, or other external resources.

We are not responsible for the privacy practices, security, or content of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, third-party providers, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

We encourage you to periodically review this Privacy Policy.

19. CONTACT US

If you have questions about this Privacy Policy, want to make a privacy-related request, or have concerns about how your personal information is handled, contact us:

Wichitra (a brand of 7Wichitra)
Sole Proprietor: Bhupendra Vilas Borole
First Floor, Plot No. 74, SSD Sector, Dwarkeshwari Krupa, Trimurti Ambad Link Road, Uttam Nagar, Nashik, Maharashtra 422010, India
GSTIN: 27CKVPB0273P1ZK
Email: info@wichitra.com
Website: www.wichitra.com

Grievance Officer: Bhupendra Vilas Borole, info@wichitra.com

Please include enough information for us to understand and respond to your request. We aim to respond within 7 business days.

© WichitraCo. All rights reserved.